Canada
I specialize in helping clients craft copy and content that will resonate with their target audiences.
My versatile style can deliver copy in various tones, from playful to professional and anything in between.
I am passionate about sweets, sports and Ted Lasso.
For inquiries, contact me at Kevin@JustDrollWithIt.com.
Copywriting and Content Marketing
As part of a website redesign with Thousand Plus, I optimized KSTONE's existing copy and wrote new copy, helping match the punchiness of their new visuals.
Wrote ad copy to entice marketers to download our calls to action (CTA) guide and obtain their information. Generated the most leads ever for this sub-brand.
Wrote ad copy promoting service in a tone tailored to both Instagram's platform and the image provided.
Co-created this 4,600-word guide to position HL as a marketing resource and generate leads. Helped secure the company's subscribers.
PowerPoint Deck that I rewrote and revised to be more warm, concise and resonant to participants and prospective donors.
In addition to writing the copy, I came up with the winning touch to include colour coordinated fruits atop each person to further emphasize the primary benefit of our personalization tool.
Developed and wrote a five-part email series. Emails 1–3 provided content through blogs I wrote while integrating soft sells. Email 4 tied together all previous emails into a formal product pitch. Email 5 was a follow-up pitch.
Rewrote and condensed letter to be more compelling to potential donors and sponsors.
Optimized HL’s website by writing new copy, revising the existing copy and ensuring a consistent brand voice and message across all pages (home page, pricing and features).
Recommendations
from Aaron Wrixon—Copywriter, Web Content Writer and Content Marketing Strategist for over 25 years
from Tracy Smith—Freelance Copywriter with 20+ years of previous industry experience
from Paul Lima—Professional Writer, Writing Instructor and Media Trainer for over 25 years
More Writing Samples
Ads for My Web Audit, a Software as a Service (SaaS) company.